Building High Converting Funnels Using Templates in GHL

High Converting Funnels can be an invaluable tool for small business owners, digital marketers, and e-commerce entrepreneurs. These structured pathways provide a proven framework for guiding potential customers through the buyer’s journey—from initial awareness, through consideration, and ultimately to conversion. However, building a funnel from scratch can be overwhelming, particularly for those who are pressed for time or unsure where to start. Crafting each step meticulously requires an understanding of the customer journey and design and marketing expertise.

That’s where Go High Level simplifies things. Its extensive library of pre-designed high converting funnel templates allows you to save time, ensure strong design principles, and focus on scaling your business without the stress of starting from scratch. Experts craft these templates to incorporate best practices, ensuring every funnel step effectively engages and converts your audience.

This comprehensive guide will walk you through creating an optimized sales or lead generation funnel using templates within Go High Level. With step-by-step instructions and insightful tips, you’ll be able to tailor the high converting funnel to meet your specific business goals, ensuring it delivers measurable results and contributes to your overall growth strategy.

What is a High Converting Funnel in Go High Level?

A high converting funnel is a carefully structured series of web pages that guide prospects step-by-step toward a specific goal—whether it’s filling out a form, signing up for a webinar, or purchasing a product. Think of it as a digital customer journey, meticulously designed to minimize distractions and maximize conversions. Each step in the funnel is crafted to engage the user, providing them with the necessary information and incentives to move forward to the next stage.

Funnels are essential for businesses aiming to streamline lead generation, nurture prospects, and ultimately drive revenue growth. By breaking down the customer journey into manageable steps, businesses can better understand their audience’s behavior and address any potential barriers to conversion. With Go High Level’s customizable templates, you can create these funnels faster, with the assurance that they’re well-optimized for success. These templates offer a seamless way to implement best practices in funnel design, ensuring every touchpoint is aligned with your business objectives.

Benefits of Using Templates for Funnel Building

• Save Time and Effort: Rather than starting from scratch, templates provide an efficient way to set up a functional funnel quickly and easily. This saves you countless hours that you can spend on other critical aspects of your business, allowing for a more streamlined workflow.
• Professional Design: Templates come with pre-built, polished designs crafted by experts, which are proven to help convert visitors effectively into leads or customers. These designs eliminate the need for guesswork, ensuring your funnel looks appealing and professional right from the start.
• Customizability: Every part of the template is fully customizable, offering flexibility to modify colors, fonts, images, and layouts to perfectly align with your brand vision and message. This means you can maintain brand consistency while tailoring the template to your specific needs and preferences.
• Optimization: Funnel templates are optimized for peak performance, featuring mobile responsiveness to ensure your funnel looks great and functions smoothly on any device. They also have minimal loading times, which is crucial for retaining visitors and reducing bounce rates.

Now, let’s get started on creating a powerful high converting funnel that drives results!

Step 1: Accessing and Selecting a Funnel Template

The first step is to navigate Go High Level’s funnel builder, where you will find a variety of templates. It’s important to take your time to explore these options and choose a template that best aligns with your specific business goals and objectives. Consider factors such as your target audience and the type of products or services you are offering to make an informed decision.

Navigating to the Funnel Builder in Go High Level

1. Login to Go High Level through your account. Begin by entering your username and password on the login page, ensuring your credentials are accurate for a seamless entrance. Once verified, click the “Sign In” button. Upon accessing your account, you’ll be greeted with the main dashboard. From here, navigate to the “Sites” tab located on the main menu to access a plethora of website management options. This feature offers an organized view of your site components, allowing you to efficiently handle various aspects of your online presence.
2. Within the Sites tab, click on “Funnels” to explore a range of funnel management options. This section presents an array of tools designed to enhance your marketing strategies. Select the “Create a New Funnel” option to embark on designing a fresh funnel from scratch, perfectly tailored to meet your specific marketing objectives. Alternatively, you can choose from a variety of templates available, which can be customized to align with your unique requirements and aesthetic preferences.
3. Opting for the creation of a new funnel option will guide you to the funnel dashboard, a well-designed and user-friendly interface that houses all the necessary tools and options for funnel creation. Here, you can delve into customizing individual elements, meticulously setting up various stages, and integrating a range of features. These enhancements are aimed at optimizing your funnel’s performance, ensuring it effectively captures and nurtures leads according to your marketing strategy. The interface is intuitive, providing a seamless experience as you navigate through the process of building a robust and effective funnel.

Browsing the Template Library

Go High Level provides an extensive range of funnel templates tailored to meet specific marketing objectives, including lead generation, product launches, webinars, and more. These templates are designed to streamline the process of creating effective sales funnels by offering pre-built structures that can be easily customized to fit any business’s needs.

• With the ability to use filters such as categories, types, or tags, users can efficiently search by purpose (e.g., email signups, e-commerce), ensuring they find the most relevant templates for their campaigns.
• Each template comes with a preview option, allowing users to assess its layout and design to ensure it aligns perfectly with their target audience and overall campaign goals.

By leveraging these templates, businesses can save time and resources while optimizing their marketing strategies for better results.

Selecting the Right Funnel Template

Before selecting a template, it’s essential to clearly understand the desired outcome of your campaign. Consider what you are aiming to achieve: Are you looking to capture leads for follow-up with potential customers? Is your primary goal to generate immediate sales or to nurture prospects through the sales funnel? Perhaps you want to drive registrations for an upcoming webinar or event. Understanding these objectives will help guide your decision-making process. Choose a template that aligns with and supports your campaign’s end goal to ensure maximum effectiveness and return on investment. Additionally, consider the aesthetics and functionality of the template to ensure it resonates with your target audience and enhances user experience.

Step 2: Customizing Funnel Pages

Once your template is selected, it’s time to add your personal touch.

Understanding the Funnel Structure

Funnels typically consist of several interconnected pages, each designed to serve a particular purpose in guiding users toward a desired action. The process often begins with a landing page, which captures the visitor’s attention and provides essential information or an enticing offer. Once the initial interest is piqued, the visitor is then directed to a thank you page that acknowledges their engagement and may offer further instructions or incentives.

Depending on the complexity of the funnel, there may also be additional pages involved, such as upsell pages, which present opportunities for more valuable offers, or dedicated sales pages that provide detailed information to persuade the user to complete a purchase. Each of these pages plays a crucial role in nurturing the user’s journey through the funnel, ultimately aiming to convert interest into action.

Editing Each High Converting Funnel Page

Step 1: Customizing the Landing Page

• Start by updating the headline. Ensure it’s eye-catching and effectively communicates your unique value proposition with clarity. A well-crafted headline can instantly grab attention and set the tone for the rest of your content, encouraging users to continue reading further. Consider incorporating keywords or phrases that resonate with your audience to make it even more compelling.
• Modify the call-to-action (CTA) button so it aligns closely with your specific goal. Consider using action-oriented text such as “Download Now,” “Start Free Trial,” or “Join Us Today” to prompt an immediate response. A thoughtfully designed CTA not only draws the user’s eye but can also significantly increase user engagement and drive the desired actions that align with your business objectives.
• Upload the company logo to the website for consistent branding purposes, ensuring it displays correctly and adjusts seamlessly across all platforms and devices. A professional-looking logo helps establish brand identity and fosters trust among your audience, reinforcing your brand’s presence with every interaction.
• Simplify form fields by asking only for essential information like name and email to enhance conversion rates. By reducing the number of fields, you make the process more straightforward for users, thereby lowering the barrier to entry and increasing the likelihood that they will complete the form without hesitation. Consider testing different variations to find the optimal balance between user convenience and obtaining necessary information.
• Utilize a clean, minimalist design to ensure users focus on what matters most—your key messages and calls to action. A clutter-free layout enhances readability and helps critical elements stand out, making the user experience seamless and more effective in conveying your message. This approach not only improves navigation but also creates a more inviting and professional appearance that can help retain visitor interest.

Step 2: Editing the Thank You Page

• Personalize the thank-you message to confirm the user’s action, such as “Thanks for signing up!” This small touch can make the user feel recognized and appreciated, enhancing their overall experience with your brand.
• Include links for next steps, like downloadable content, access to a webinar, or a reminder for a consultation call. Providing clear directions on what to do next can help guide the user through their journey, ensuring they continue engaging with your offerings.
• Optionally, add social media links to encourage further engagement. By connecting with users on platforms they frequently visit, you open opportunities for ongoing interaction and community building. This can help foster a deeper relationship between the user and your brand.

Step 3: Adjusting Additional Pages

For more complex funnels, additional pages might include upsells, checkouts, or webinar registrations, which are crucial for maximizing the customer journey and increasing conversions. Go High Level offers the flexibility to easily add or remove these pages, allowing you to customize the funnel structure based on your specific business requirements and objectives. With a user-friendly interface, the platform simplifies the process, making it accessible even for those new to funnel creation.

Customizing Content and Design Elements

• Replace placeholder text and images with high-quality content that accurately reflects your brand’s values and message. Ensure that the chosen visuals and wording resonate with your target audience and convey the desired brand image effectively.
• Edit headlines and copy to ensure they’re compelling and conversion-focused. Craft headlines that grab attention and create a sense of urgency or curiosity, while the supporting copy should clearly communicate the benefits and unique selling points of your offerings.
• Use Go High Level’s drag-and-drop editor to adjust the layout to suit your needs. You can easily rearrange text boxes, buttons, and images to create an intuitive user experience that guides visitors smoothly through your content. Consider the flow and navigation to enhance user engagement.
• Keep branding consistent by matching the design—colors, fonts, and logos—to your business identity. Consistency in branding helps in building trust and recognition among your audience. Ensure that every element on the page aligns with your overall brand strategy and visual guidelines.

Step 3: Adding Forms to Capture Leads

Lead generation is critical for any business funnel, as it serves as the initial step in attracting potential customers. By identifying and capturing the interest of prospects, businesses can nurture these leads through targeted marketing strategies, ultimately converting them into loyal customers. Without effective lead generation, a company’s growth and revenue potential can be significantly hindered.

Adding Forms to Your High Converting Funnel

1. Begin by selecting the relevant page for your campaign, such as the landing page, which serves as the initial point of interaction for visitors. This page should align with your campaign goals and appeal to your target audience.
2. Next, utilize Go High Level’s intuitive form builder tool. Locate the form builder in the dashboard and drag a form element onto the desired location on your selected page. This element will be the interactive point where visitors can input their information.
3. Customize the form fields to gather information pertinent to your campaign, such as name, email, and phone number. Tailor these fields to suit the specific needs of your campaign. It’s important to keep the form concise to encourage more completion; an overly lengthy form might deter visitors from filling it out. Consider including only essential fields to streamline the process and enhance user experience.

Mapping Lead Data to Your CRM

Ensure all form data is correctly mapped to your CRM or other database for seamless follow-up and effective lead management. Proper mapping guarantees that every interaction is recorded and accessible, allowing your team to engage with potential clients promptly. Unmapped data can cause valuable leads to fall through the cracks, resulting in missed opportunities and a potential loss in revenue. Therefore, regular checks and updates to your data integration processes are crucial to maximizing the benefits of your CRM system.

Adding Exit-Intent Pop-Ups (Optional)

Minimize bounce rates by implementing exit-intent pop-ups on your website. These smart tools detect when a user is about to leave a page and present an enticing offer to keep them engaged. For example, you could provide a discount code to encourage a purchase or offer a downloadable resource to add value and retain their interest. This strategy not only helps in reducing bounce rates but also enhances user experience by giving visitors more reasons to stay and interact with your content.

Step 4: Optimizing for Mobile Devices

Why Mobile Optimization Matters

More than 50% of web traffic now comes from mobile devices, highlighting the growing importance of mobile accessibility in today’s digital age. If your marketing funnel isn’t designed to be mobile-friendly, you risk alienating a significant audience segment who rely heavily on their smartphones and tablets for browsing. Ensuring a seamless and responsive mobile experience is crucial for engaging users and maintaining their interest in your products or services.

Adjusting for Mobile Using Go High Level

Switch to mobile view in the editor and make necessary adjustments to optimize the user experience. This includes resizing buttons to fit comfortably on smaller screens, reformatting text for readability, and ensuring that form fields function flawlessly on all mobile devices. Pay attention to touch targets and spacing to make interactions smooth and intuitive for users on-the-go. Additionally, check for any visual inconsistencies and test the overall performance to ensure a seamless transition from desktop to mobile.

Step 5: Testing and Publishing High Converting Funnel

Previewing Each Funnel Step

Inspect each page for design consistency by checking if fonts, colors, and layout align with the established guidelines. Ensure all links work correctly by clicking through each one and verifying they lead to the intended destinations. Confirm that CTAs are directed to the right pages by testing their functionality and tracking their paths. Additionally, assess the page load speed using performance tools to ensure it loads quickly, enhancing the user experience.

Testing Lead Forms

Test forms during preview mode to ensure that lead data is successfully captured and accurately redirected to the next step in the funnel. This process involves checking each form field for correct data entry and ensuring that all information is transferred seamlessly to the subsequent stages, thereby optimizing the lead conversion process.

Publishing and Sharing

Once satisfied with your creation, click “Publish” to make your funnel live. You can then share your High Converting funnel URL with your audience or embed it directly on your website for easy access. To maximize its reach and effectiveness, utilize tools like email marketing to directly engage with your subscribers, leverage social media platforms to spread the word, and consider running targeted ads that align with your audience’s interests. By employing these strategies, you can effectively promote your funnel and enhance its visibility.

Step 6: Best Practices for High Converting Funnels

• Clear Purpose: Every funnel should have a single, well-defined goal, whether it’s to generate signups, make a sale, or increase engagement. This clarity helps guide the creation of effective strategies tailored to achieving that specific objective.
• Strong CTAs: Use action-driven, benefit-focused Calls to Action (CTAs) to maximize conversions. These CTAs should communicate the value and benefits to the user, encouraging them to take the desired action without hesitation.
• Professional Visuals: Incorporating high-quality visuals is crucial as they significantly boost your brand’s credibility and visitor trust. Professional graphics and images create a positive first impression and help convey your brand message effectively.
• Ongoing Optimization: Regularly review and analyze performance metrics to refine content and design for better results. This involves A/B testing, gathering user feedback, and making data-driven decisions to continuously improve the funnel’s effectiveness.

FAQs

Conclusion

Building a High Converting funnel might feel daunting at first, but with Go High Level’s templates, Creating an intuitive and efficient process is crucial for maximizing your business’s potential. By carefully following the steps outlined above, you can design a conversion-optimized funnel tailored to your business needs. This process involves understanding your target audience, creating compelling content, and ensuring seamless navigation through each funnel stage to drive conversions effectively.

What’s stopping you from taking action? Start leveraging the power of templates and create your first funnel today. Templates not only save you time but also provide a solid foundation that you can customize to suit your specific objectives. If you’re not yet a Go High Level user, consider taking your business to the next level with a free trial. Experience firsthand the transformative power of smarter marketing strategies that can help you reach new heights in customer engagement and sales growth. Unlock the potential waiting at your fingertips and watch your business flourish. For further help Contact Us!